Ecommerce teams move fast – and SEO is one of the easiest things to fall behind on. As product catalogs grow, keeping SEO titles and descriptions complete, optimised and consistent can become a serious time drain.
Let's face it. Manually reviewing hundreds (or even thousands) of products to fill empty SEO fields is tedious, error-prone and honestly, not a task that has too many people’s hearts racing.
That’s why our Workflow of the Month for February is Update Product SEO Titles and Descriptions Using AI in Shopify.
Powered by Arigato Automation and its integration with OpenAI, this workflow automatically generates SEO-optimised titles and descriptions (where they’re missing) helping your products get discovered without hours of manual work.
No spreadsheets. No copy-paste marathons. No missed products.
What the Workflow Does
This workflow is triggered by a bulk operation on products in Shopify. When the workflow runs:
- It checks each selected product to see if the SEO title or SEO description fields are empty.
- If either field is missing, it sends the product data to AI.
- AI generates an optimised SEO title and description tailored to the product.
- The workflow updates the product automatically in Shopify.
In simple terms: Select products → run bulk update → missing SEO fields are filled with AI-generated content → products become search-ready.
Why This Workflow Makes a Difference
• Closes SEO gaps automatically: No more products slipping through without SEO metadata.
• Potentially huge time savings: Update hundreds or thousands of products in minutes.
• Consistent optimisation: SEO titles and descriptions follow a unified structure and tone.
• Human-assisted AI: Only empty fields are updated. Your existing SEO work stays untouched.
• Scales effortlessly: Works just as well for 50 products as 50,000.
Common Use Cases
• Large product catalogues: Automatically optimise legacy products missing SEO data.
• New product launches: Bulk-generate SEO fields before products go live.
• Seasonal collections: Quickly prepare temporary or limited-edition ranges.
• Lean ecommerce teams: Reduce reliance on manual SEO updates.
• International stores: Create structured SEO content at scale before localisation.
How to Set It Up (Step-by-Step)
- Install Arigato Automation from the Shopify App Store.
- Import the workflow template: Update Product SEO Titles and Descriptions Using AI.
- Select products using a Shopify bulk operation (by collection, vendor, tag or all products).
- Set the trigger to run on the bulk product action.
- Configure the AI prompt (optional) to match your brand tone or SEO style.
- Test on a small batch of products.
- Activate the workflow and run it on your full catalogue.
That’s it! Your SEO optimization is ready to run.
Manual vs Workflow vs Alternatives
| Method | Pros | Cons |
|---|---|---|
| Manual SEO updates | Full control | Slow, inconsistent, doesn’t scale |
| Spreadsheet imports | Faster than manual | Error-prone, hard to maintain, still manual |
| SEO apps with rigid templates | Simple setup | Limited flexibility and control |
| Arigato + AI SEO Workflow | Automated, scalable, selective updates, brand-friendly | Come back to us on this one 😅 |
This workflow stands out because it applies AI only where it’s needed, keeping existing work intact while eliminating repetitive SEO busywork.
FAQ
Will this overwrite my existing SEO titles or descriptions?
No. The workflow only updates products where the SEO fields are empty.
Can I control the tone or structure of the AI content?
Yes. You can customise the AI prompt to match your brand voice and SEO strategy.
Does this work on large product batches?
Absolutely. It’s designed for bulk operations at scale.
Can I rerun it later on new products?
Yes. You can run the workflow any time on any product selection.
Is this safe for live stores?
Yes, especially when tested on a small batch first. Existing SEO data remains untouched.
🏆 Why It’s Workflow of the Month
This workflow is a perfect example of AI doing the heavy lifting, without taking control away from your team, or eroding your brand. It removes one of the most neglected but important ecommerce tasks and turns it into a fast, repeatable process.
For growing brands, large catalogues and lean teams, it transforms SEO optimisation from a backlog into a background task.
Ready to upgrade your product SEO without the manual grind?