Ecommerce in the Age of Automation
Automation has rapidly become one of the biggest competitive advantages in ecommerce. Shopify merchants are discovering that automation can save hours of manual work, cut costs and boost sales. From increasing AOV to supporting customer LTV, automations promise efficiency and impact at scale.
But automation is only part of the story. A single automation is like a lone wolf – formidable, but its true power lies with the pack (or in our case – the stack.) Because the real magic starts when automations are connected with the tools you already use, creating workflows that span systems, capable of delivering outcomes that are far greater than the sum of their parts.
With its powerful workflow builder and ever-growing workflow library, Arigato makes integration for Shopify merchants simple. Instead of patching together apps or relying on one-off scripts, merchants can orchestrate their ecommerce operation with connected, intelligent workflows.
What “Integration” Really Means in Automation
Automation vs. Integration
It’s easy to confuse automation with integration, but the two are not the same. Automation refers to an individual task that runs without human input, like sending a shipping confirmation email when an order is fulfilled. Integration occurs when those tasks are connected across other systems you’re already leveraging – turning standalone actions into smart, coordinated workflows.
From Single Actions to Connected Systems
Imagine you run a Shopify store selling sustainable clothing. You could set up a simple automation to tag an order above a certain price threshold. Helpful.
Now compare that with a workflow leveraging integration. The order could generate an internal Gorgias ticket for high-value purchases, tapping into the system your support team is already using and updating them automatically – at the same time as sending a notification to your device via Pushover to let you know a sale above $500 just went through.
You’re all in the loop, no one had to go looking for the information – and the order is getting the attention it deserves. That’s the power of integration – it turns one event into a ripple effect across your business, without the need for you to go looking for information.
The Cost of Siloed Automation
Hidden Inefficiencies
When automations are siloed, you’re left with gaps that teams may have to fill manually. This often means copying data between apps, relaying customer details or switching between platforms just to keep information aligned. Over time, these inefficiencies pile up into real costs.
Customer Friction
Disconnected automations don’t just affect your internal operations – they affect your customers too. Without integration, your buyer might receive redundant messages, delayed updates or no acknowledgement when something goes wrong. And each missed connection is a missed opportunity to build loyalty.
The bottom line: siloed automation slows you down. Integrated workflows eliminate friction and help every part of your business move in sync, by connecting the systems you already know and trust.
Why Integrations Supercharge Automation
Compounding Value
When automations connect with existing systems, each new workflow compounds the impact of the others. Instead of a scattered collection of small wins, you build a powerful ecosystem that runs like a second brain for your business. You’re already subscribing to these apps – integration with an automation tool boosts their bang for your buck.
Unified Visibility
Integrated workflows also give you a clearer picture of what’s happening across your store. Sales, marketing, inventory and customer service aren’t separate silos – they’re connected nodes in a bigger system. That means you can track performance, identify bottlenecks and respond faster to changes. It also means you’re set up to scale smoothly over time.
Improved CX
Integration also transforms the customer experience. Shoppers today expect personalised, proactive service. When your systems are connected, you can anticipate needs instead of reacting late. For example, notifying your support team via Slack to check in with a personal thank-you. That’s the power of automation meeting integration.
Arigato Automation: Integrations at Its Core
A Great Fit For Shopify
Arigato Automation integrates deeply with Shopify data, giving you access to virtually every field, from orders and customers to products and collections. This means your workflows aren’t limited to a handful of triggers, they can be as granular or complex as your business requires. Our team is experienced in helping Arigato users get exactly what they need from the tool, and we love problem solving – so throw some headscratchers at us!
The Arigato Workflow Library
Arigato comes with a powerful workflow library: a curated collection of pre-built workflows that merchants can use straight out of the box or customise to fit their needs. The library covers marketing, fulfilment, customer service, inventory management and more, making it easy to discover best practices and start seeing the impact of automation fast. You can also filter it via integration.
Flexible and Scalable
Arigato balances simplicity and power. Non-technical users can set up workflows using a drag-and-drop builder, while advanced users can add custom logic for more complex scenarios. This flexibility ensures that Arigato grows with your business instead of holding you back.
Examples of integration-powered workflows from the library include:
- Automatically including consenting new customers in your email campaigns using the Mailchimp integration.
- Automatically updating Google Shopping product metafields in Shopify using the Google Shopping integration.
- Creating Trello cards with product images for each order in Shopify using the Trello integration.
The Business Benefits of Integrated Workflows
Save Time, Reduce Errors
Automation replaces repetitive tasks, but integration ensures you don’t need to double-check or cross-reference across apps. The result: faster processes, fewer mistakes and happier teams.
Scale Without Developers
Because Arigato’s pre-built and flexible workflow library is already integrated with many of the tools your store already uses, merchants don’t need to hire developers for every small automation project. The library acts like a toolbox you can open, adapt and deploy instantly. Keen to roll up your sleeves and create something unique? Arigato is your oyster…
Boost Team Morale
Nobody wakes up, brews a coffee and looks forward to hitting their desk for a day of tedious admin. When workflows take care of the grunt work, your team can focus on creative and strategic tasks – whether that’s launching new campaigns, designing new products or deepening customer relationships.
Spotlight: Integrated Thinking From Arigato
Inventory + Marketing
Low-stock alerts can automatically trigger marketing campaigns to create urgency. Instead of just sending an internal notification, integrated workflows could connect inventory alerts with your email or SMS marketing platforms, driving sales "while stocks last.”
Customer Service + Sales
When a refund is issued, a workflow could tag the customer, add them to a win-back campaign in Klaviyo or Mailchimp, or even send a Slack message to notify your VIP outreach team to handle the case personally. This transforms a potentially negative experience into an opportunity to rebuild trust.
Inventory + Customer Experience
Delays happen. It’s how you handle them that defines your brand. A workflow that detects backorders could instantly send a proactive customer update, reducing support tickets and showing you care.
Each of these examples highlights why browsing the Arigato workflow library and integrations list is a must. They're packed with real-world, ready-to-use integrations that save time and strengthen your customer experience.
Automation + Integration Today and Forever
From Automation to Intelligence
The next era of automation isn’t just about saving you clicks – it’s about intelligence. AI and large language models (LLMs) thrive on integrated data. Without connected workflows, the insights and predictions AI can provide are limited. And we’re already finding lots of helpful workflows that leverage Ai within Arigato.
Future-Ready Workflows
By exploring integrations now, merchants lay the foundation for smarter, AI-driven automations tomorrow. At Arigato, we’re continually expanding our workflow library, making sure merchants are ready for whatever comes – whether that’s predictive inventory alerts, AI-powered customer segmentation or smarter cross-channel marketing.
Team Up and Win with Arigato Automation
Automation alone can improve efficiency, but the real magic – the kind that wins customers and builds lasting businesses – comes from integration. When your workflows span systems, teams and touch points, you unlock the power to scale smoothly, serve customers better and adapt to change with confidence.
Arigato Automation makes that possible. With its list of integrations and robust workflow library, it’s the ultimate platform for merchants who want to move beyond siloed tasks and build integrated workflows that truly deliver.