Shopify makes it easy to send basic emails — but once you need flexibility, things fall apart fast. You can’t customize when emails are sent, who gets them, or what logic controls the message.
With Arigato and SendGrid, you can send transactional and marketing emails triggered by real Shopify events. Whether it’s a shipping update, a refund message, or a loyalty coupon, you’re in full control of the timing, content, and logic — all without relying on another email platform.
Why use SendGrid for Shopify emails?
More control over design and delivery
SendGrid is built for email at scale. You can send beautiful HTML emails, track opens and clicks, and keep a high sender reputation — all through your own account.
This means:
- Branded, responsive emails that don’t feel like generic Shopify templates
- Better inbox placement
- Analytics for every message
Better timing and logic
Shopify’s built-in email actions are tied to simple triggers like order confirmation or shipping updates. If you want to send an email after a refund, when a customer is tagged, or when a specific product is ordered, you’ll need to hack around it.
With Arigato and SendGrid, you can build email logic that matches how your store actually works.
How Arigato connects Shopify to SendGrid
Arigato is a powerful workflow engine built for Shopify. It lets you connect Shopify data and events to external services — including your SendGrid account — using real-time automation.
Use any Shopify trigger
You can trigger an email based on nearly anything happening in your store:
- A customer is tagged “VIP”
- An order is refunded
- A line item includes a backordered product
- A customer places their first order
You decide when the email should send — and what conditions it depends on.
Build your message using workflow variables
With Arigato, you can include personalized data from Shopify in every email:
- Customer first name
- Order number and total
- Product names and SKUs
- Shipping timelines
- Refund amounts
You can either build the email body directly inside Arigato, or use SendGrid templates and inject dynamic content.
See the full setup guide: SendGrid action in Arigato
Deliver through your own SendGrid account
Arigato sends emails through your connected SendGrid API. That means:
- Better deliverability
- Your own sender reputation
- Full control over the “from” address and branding
If you’re switching from the old Arigato email action, there’s a guide for that too: Switching to SendGrid
Real-world workflows using Arigato + SendGrid
Here are a few examples of what’s possible when you connect SendGrid to your store through Arigato.
Send backorder notifications
Let customers know when an item is on backorder or delayed. Trigger this based on fulfillment status, product SKU, or tags.
Email a coupon when a customer is tagged
When you tag a customer — manually or automatically — Arigato can send them a thank-you email with a coupon code.
Send a thank-you coupon after a refund
Make the refund experience feel a little more positive. Arigato detects the refund and sends a personalized discount offer.
Send an estimated shipping email
If your products have varying delivery timelines, you can calculate the estimated shipping window and send it via SendGrid.
Why Arigato + SendGrid beats other options
You control the trigger, content, and timing
With Arigato, you’re not stuck waiting for Shopify to fire a default email. You can send the right message at the right time, to the right person — using data from your store.
This also means no more relying on clunky third-party tools or overpaying for a full-blown email platform just to automate a few key flows.
Combine email with other workflow steps
Arigato lets you build multi-step workflows. For example:
- Tag a customer
- Wait 2 days
- Send a SendGrid email
- Add a note to their profile
All in a single automation.
Conclusion: Better email flows, built natively in Shopify
If you’re ready to take control of your Shopify email automation, Arigato and SendGrid make it easy. You get real-time triggers, flexible email content, and the power of your own sending infrastructure — all without leaving the Shopify admin.
Whether you’re notifying, thanking, or re-engaging customers, this combo gives you the tools to do it right.
To get started, visit Arigato's Shopify integration for SendGrid.