What You Should Automate in Shopify: Pre-launch and Seasonal Workflows

Image
mr arigato the green robot beside a rocket ship and pile of gifts

Prepping for a big sale, seasonal refresh, or new product drop usually means late nights and lots of tabs. You’re updating tags, toggling visibility, monitoring stock, and trying to keep your team aligned — all while hoping nothing gets missed.

Automation lets you skip the chaos. With the right workflows, your store can update itself on schedule, alert your team to potential issues, and ensure every moving piece goes live exactly when it should.

In Part 7 of our What You Should Automate in Shopify series, we’re covering the automations that keep your launches smooth and your seasonal updates stress-free. These workflows help you eliminate manual prep work, surface the right alerts, and maintain visibility before, during, and after your campaigns.

Automations to prep your storefront and content

Campaigns move fast — and if your store isn’t ready when a sale goes live, you’re already behind. These workflows help ensure your storefront is clean, relevant, and aligned with what your customers expect. Whether you’re retiring outdated content or tagging products for display, automation makes your campaign prep bulletproof.

Automations to track inventory before and during a launch

As soon as a campaign goes live, inventory starts moving. These automations give your team real-time insight into what’s selling, what’s missing, and what needs urgent restock. No more chasing reports or manually checking stock levels — just clear signals when something needs attention.

Automations to surface key customer signals

Campaigns aren’t just about traffic — they’re about insight. These workflows help you tag customer behaviors, surface patterns, and follow up with high-value signals while the campaign is still fresh. Ideal for retention, upsells, and post-promo outreach.

Automations to support fulfillment and retail staff

A smooth campaign isn’t just about what customers see — it’s about how your internal teams respond. These workflows flag product issues, frustrated customers, and special order needs, giving fulfillment, operations, and support teams the context they need without asking them to watch every order.

Conclusion: seasonal campaigns don’t need chaos

When your next launch hits, your team shouldn’t be scrambling to update tags or check inventory alerts. The right automations give you breathing room — and a more reliable rollout.

Whether you're scheduling content, tagging top customers, or flagging fulfillment risks, Arigato gives you the power to automate every step of the campaign lifecycle.

Arigato Automation makes campaign operations feel less like a sprint — and more like a system.